So if you use a US VPN server, it’ll look like your traffic is coming from the US. Any site you visit will just think your location matches the geographical range of the VPN’s IP address.

Since VPNs hide your IP address, nobody will see your geo-location anymore. For example, if you’re from the US, you might see higher prices than if you were from Poland or India. Use geographical price discrimination to display different prices to you based on your geo-location.Use geo-blocks to stop you from interacting with various content – like watching specific titles on Netflix or using sites like Hulu and Pandora.If websites know your geo-location, they can do this: If you’re not concerned about your online privacy, that seems pretty harmless, right? What your ZIP code is (not all the time, but still).In case you didn’t know, your IP actually reveals a lot of data about you: They’re also able to tell exactly where you’re from. When websites see your IP address, they don’t just have a way to track you online and associate your online preferences to you. You’re not browsing the web through an IP that has firewall restrictions linked to it anymore, after all. Oh, and here’s another cool thing – by hiding your IP address, VPNs help you bypass firewalls. So, any site you visit will only see the VPN’s IP address. You’ll essentially communicate with the web through the VPN’s IP. You → ISP Network → VPN Server → Internet Basically, your connection will look like this: The service hides your IP address by routing your traffic through a VPN server. Well, if you use a VPN, that’s no longer a problem. But, for most of us, they’re downright creepy and annoying. The sites you visit know your IP, so they can deliver those ads to you. So, they’ll start spamming you with targeted ads about those things. Pretty much everyone can associate your IP address with your online preferences.įor example, online advertisers will know that your IP communicates often with sites that sell craft beer or Christmas decorations.

What you browse on the web isn’t just between you and your screen. You don’t need us to tell you why that’s a big problem … but we’ll do it anyway.īasically, it takes all the fun out of going online. When you browse the web without a VPN, everyone can see your IP address – websites, hackers, surveillance agencies, advertisers. Here’s a list of the main things a VPN hides: 1. We have a full FAQ section down below, so feel free to skip to the question that interests you the most. We’ll do our best to answer those questions in this guide. What does a VPN hide, exactly? And what doesn’t it hide?

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